HUMP DAY RECONNECTS WITH NIMA JALALI When Nima Jalali burst on the scene in the early 2000s with an exotic, Disney-like name, a style and dress that would forever alter snowboarding and a bag of tricks that even he sarcastically referred to as, “not snowboarding,” people took notice. Some laughed, some shook their heads, while [...]

Professional snowboarder and brand builder Nima Jalali has co-founded two brands to go global in just the last few years. With teams built more like crews than anything and a solid connection to the riders who back them, both Ashbury Eyewear and Videograss Films have had a loyal following since the day they dropped. Nima [...]